The glamorous Denim brand  – cutting-edge and fully made in Italy, meets Giulia Salemi’s talent, who imbues it with  her distintive flair. 

By Sara Sammarco

Password: versatility. Cycle Jeans, the legendary luxury Denimwear brand, has launched a  special capsule collection designed in collaboration with Giulia Salemi, one of the most acclaimed digital creators on the social scene. “Cycle Jeans x Giulia Salemi” represents the encounter between Cycle’s twenty-years’ experience in exploring the expressive potential of Denim and Salemi’s flair in reinterpreting it according to the most current trends. “Giulia embodies a perfect balance of beauty,  boldness and ability to reinvent communication. She is spontaneous, authentic. She knows how to speak to today’s women, understanding their expectations and needs. She conveyes our values outstandingly, not only the aesthetic ones, but also our corporate vision”, so Enrico Spinazzè, CEO and founder of the Venetian group NUMERO 8, which Cycle Jeans belongs to since 2020. The company was founded in 2000, and in just over a decade it established itself on the international fashion scene, tracing that thin line that divides ready-to-wear from casualwear, and contributing to the birth of luxury Jeanswear.

The collection speaks to today’s strong and sexy women, who seek a versatile, edgy style. Each garment is designed to be worn comfortably and rock from day to night. The outerwear, with its oversized versatility, features a belt that highlight the waistline. The cargo pants, true must-have of the moment, are a structured, high-waisted reinterpretation designed to suit every female silhouette. The cropped bustier makes for a vogueish and sexy statement. The light marbled wash is the collection’s overarching theme, while the handcrafted details add a vintage twist. “As Andy Warhol used to say <I want to die with my jeans on!>. I couldn’t have asked for a better collaboration than the one with Cycle, a glamorous, contemporary, fully made-in-Italy Denim brand.” So Giulia Salemi, who  has infused this experience with her distinctive vibe and  authentic passion for Denim.

“Cycle Jeans x Giulia Salemi” is the perfect synthesis between the personality of the digital creator and the know-how of the brand, which, for over twenty years, has been at the forefront of the Denim scene.

in photos: Cycle Jeans x Giulia Salemi

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